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General Studies Courses

General Studies courses may be an option for students interested in taking one or two credit-based courses but who are not currently interested in seeking a credential. Students who successfully complete General Studies courses may be eligible to transfer credit toward a certificate, diploma or degree upon formal admission to a program.

Permission to register in General Studies courses requires approval by the Dean or designate. Supporting documentation and/or prerequisites may be required.

For information about non-credit courses, visit Continuing Studies.

Upcoming Start Dates

PCOM520: Leveraging Social Media

 Course Description: Explores how to harness social media for stakeholder engagement and other organizational purposes. Includes clarifying the attributes of social media and its impact on the relationship between the organization and its stakeholders, the implications of social media for communication management and interactions with stakeholders, and an overview of the processes, policies, and methodologies to effectively use social media. Includes case studies or discussions on various types of stakeholder engagement, including crowd sourcing, collaboration and open media, as well as issue management and reputation, and social media use in non-profit, government, and for-profit sectors. Takes a strategic perspective (planning and integration with other communication activities) rather than a tactical perspective (how to write for social media, create a blog, etc.).  Credits: 3.00

PCOM520: Leveraging Social Media

 Course Description: Explores how to harness social media for stakeholder engagement and other organizational purposes. Includes clarifying the attributes of social media and its impact on the relationship between the organization and its stakeholders, the implications of social media for communication management and interactions with stakeholders, and an overview of the processes, policies, and methodologies to effectively use social media. Includes case studies or discussions on various types of stakeholder engagement, including crowd sourcing, collaboration and open media, as well as issue management and reputation, and social media use in non-profit, government, and for-profit sectors. Takes a strategic perspective (planning and integration with other communication activities) rather than a tactical perspective (how to write for social media, create a blog, etc.).  Credits: 3.00

Start Date End Date Tuition (Domestic) Delivery
January 8, 2018 March 18, 2018 2196.67 Online
May 14, 2018 July 29, 2018 2125.83 Blended
October 9, 2018 December 23, 2018 TBD Blended
January 7, 2019 March 17, 2019 TBD Online
May 27, 2019 August 4, 2019 TBD Blended

PCOM633: Strategic Communication Management

 Course Description: Explores effective management of external communication systems and processes in an organizational context. Reference is made to the linkages between all major communication efforts, including engagement, marketing and advertising; however, the emphasis of the course is on public relations, stakeholder relations, and corporate communication. The course focuses on the requisite skill set of corporate communication leaders, including reputation management, crisis management and strategic communication planning. Current trends, such as the use of social media channels, are highlighted. The course is delivered through a combination of case studies, experiential exercises, and interactive lectures designed to provide an opportunity to apply learnings through realistic scenarios and role playing.  Credits: 3.00

PCOM633: Strategic Communication Management

 Course Description: Explores effective management of external communication systems and processes in an organizational context. Reference is made to the linkages between all major communication efforts, including engagement, marketing and advertising; however, the emphasis of the course is on public relations, stakeholder relations, and corporate communication. The course focuses on the requisite skill set of corporate communication leaders, including reputation management, crisis management and strategic communication planning. Current trends, such as the use of social media channels, are highlighted. The course is delivered through a combination of case studies, experiential exercises, and interactive lectures designed to provide an opportunity to apply learnings through realistic scenarios and role playing.  Credits: 3.00

Start Date End Date Tuition (Domestic) Delivery
January 2, 2018 April 8, 2018 2125.83 On Campus
May 14, 2018 July 29, 2018 2125.83 Blended
June 25, 2018 August 26, 2018 2125.83 Online
October 1, 2018 December 9, 2018 TBD Online
October 9, 2018 December 23, 2018 TBD Blended
January 7, 2019 April 14, 2019 TBD On Campus
May 27, 2019 August 4, 2019 TBD Blended
September 30, 2019 December 8, 2019 TBD Online