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LEAD580: Leadership, Community, and Collaboration in a Complex Environment

Examines the complex challenges associated with effective leadership in organizations and explores both individual and collaborative approaches drawn from learners’ experience and the most recent literature and research in order to inform leadership and successful organizational change. Learners will explore dimensions of personal and strategic leadership, the dynamics of personal and organizational change, and their roles as catalysts for change.
Course Credits: 3.0

PCOM520: Leveraging Social Media

Explores how to harness social media for stakeholder engagement and other organizational purposes. Includes clarifying the attributes of social media and its impact on the relationship between the organization and its stakeholders, the implications of social media for communication management and interactions with stakeholders, and an overview of the processes, policies, and methodologies to effectively use social media. Includes case studies or discussions on various types of stakeholder engagement, including crowd sourcing, collaboration and open media, as well as issue management and reputation, and social media use in non-profit, government, and for-profit sectors. Takes a strategic perspective (planning and integration with other communication activities) rather than a tactical perspective (how to write for social media, create a blog, etc.).
Course Credits: 3.0

PCOM633: Strategic Communication Management

Explores effective management of external communication systems and processes in an organizational context. Reference is made to the linkages between all major communication efforts, including engagement, marketing and advertising; however, the emphasis of the course is on public relations, stakeholder relations, and corporate communication. The course focuses on the requisite skill set of corporate communication leaders, including reputation management, crisis management and strategic communication planning. Current trends, such as the use of social media channels, are highlighted. The course is delivered through a combination of case studies, experiential exercises, and interactive lectures designed to provide an opportunity to apply learnings through realistic scenarios and role playing.
Course Credits: 3.0