2009 National Values Assessment in Canada

An assessment of national values conducted by the Todd Thomas Institute for Values-Based Leadership has revealed that across regions, gender, age and background, Canadians want the same things: to cut bureaucracy, improve the accountability of government and strengthen the social safety net. 

The institute conducted the survey of 1,251 Canadians in May, 2009. Using an international assessment tool developed by the Barrett Values Centre the survey asked participants to select their priority personal values as well as those they see expressed in the current Canadian culture and those they wish to see reflected in the national culture.

"The results show a widely shared set of personal values that emphasize relationships and qualities that contribute to social cohesion, such as honesty, family, and caring," said Marilyn Taylor, PhD, director of the Todd Thomas Institute of Values-Based Leadership.

"They also show a high level of agreement among Canadians that our culture is being compromised by a serious level of dysfunction in the form of social risks, economic vulnerability and institutional ineffectiveness." 

Read the summary report on the 2009 National Values Assessment for Canada

Read the news release about the values assessment

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Summary Report

Study Highlights:


Personal Values

1) Honesty
2) Family
3) Caring
4) Humor/fun
5) Respect
6) Friendship
7) Responsibility
8) Positive attitude
9) Trust
10) Patience

Values That Describe the Current Culture

1) Bureaucracy
2) Human Rights
3) Freedom of Speech
4) Wasted Resources
5) Unemployment
6) Crime/violence
7) Law Enforcement
8) Corruption
9) Uncertainty about the future
10) Quality of life

Desired Values for Culture

1) Accountability
2) Caring for the elderly
3) Affordable housing
4) Effective health care
5) Caring for the disadvantaged
6) Concern for future generations
7) Poverty reduction
8) Employment opportunities
9) Human rights
10) Governmental effectiveness