Bio (Ray Freeman)

Bio Horizontal

Ray Freeman


Associate Faculty


Tourism and Hospitality Management


Ray Freeman is an Associate Faculty member in the School of Tourism and Hospitality Management at Royal Roads University and a Principal Consultant with Left Coast Insights – Tourism Development Consulting. Freeman received a Master of Art in Tourism Management from Royal Roads University in 2011 with areas of study in destination development, sustainability and tourism leadership. Freeman’s research interests include: community tourism development and stakeholder integration, tourism product development, destination management and marketing, social entrepreneurship, sustainable tourism development, and adventure tourism.  In his spare time, Freeman’s personal interests include: technology and Internet culture, skiing, mountain biking, kayaking and cultural/recreational travel.


Freeman’s work experiences include: international marketing, business and channel development; project management, community tourism development; tourism and hospitality course development and delivery; Destination Management Organization (DMO) industry services; managed Recreation Areas pilot project research for the BC Provincial Government; face-to-face and online customer service training curriculum development and international conference keynote speaker. Freeman is a member of the Board of Directors of Tourism Victoria.


Freeman holds a Master of Art in Tourism Management from Royal Roads, a certificate in Tourism and Recreation Resources Management from Lakehead University and a diploma in Outdoor Recreation from Seneca College. He was the first person in Canada to receive a Graduate Certificate in Sustainable Tourism from Royal Roads. Freeman’s graduate paper, Mountain Bike Tourism and Community Development in British Columbia: Critical Success Factors for the Future, is available online. He is the recipient of a 2011 British Columbia Ministry Tourism, Culture, and the Arts - Tourism Management Research Award.