Bio (Ray Freeman)
Tourism and Hospitality Management
Ray Freeman is an Associate Faculty member in the School of Tourism and Hospitality Management at Royal Roads University and a Principal Consultant with Left Coast Insights – Tourism Development Consulting. Freeman received a Master of Art in Tourism Management from Royal Roads University in 2011 with areas of study in destination development, sustainability and tourism leadership. Freeman’s research interests include: community tourism development and stakeholder integration, tourism product development, destination management and marketing, social entrepreneurship, sustainable tourism development, and adventure tourism. In his spare time, Freeman’s personal interests include: technology and Internet culture, skiing, mountain biking, kayaking and cultural/recreational travel.
Freeman’s work experiences include: international marketing, business and channel development; project management, community tourism development; tourism and hospitality course development and delivery; Destination Management Organization (DMO) industry services; managed Recreation Areas pilot project research for the BC Provincial Government; face-to-face and online customer service training curriculum development and international conference keynote speaker. Freeman is a member of the Board of Directors of Tourism Victoria.
Freeman holds a Master of Art in Tourism Management from Royal Roads, a certificate in Tourism and Recreation Resources Management from Lakehead University and a diploma in Outdoor Recreation from Seneca College. He was the first person in Canada to receive a Graduate Certificate in Sustainable Tourism from Royal Roads. Freeman’s graduate paper, Mountain Bike Tourism and Community Development in British Columbia: Critical Success Factors for the Future, is available online. He is the recipient of a 2011 British Columbia Ministry Tourism, Culture, and the Arts - Tourism Management Research Award.