Bio (Ling Jiang)

Bio Horizontal

Ling Jiang


Associate Faculty


School of Business


Dr. Ling Jiang’s primary research centres on brand consciousness, consumer perception, consumption values such as Confucianism and materialism, with a focus on luxury brand and counterfeit brand consumption. With a particular interest in cross-cultural consumer behaviors, Jiang also conducts research on consumer identity and the consumer decision-making process in multicultural context. Her articles have appeared in International Marketing ReviewPsychological Reports and Canadian Journal of Administrative Sciences.


Jiang is a young scholar working in international marketing and cross-cultural consumer behavior studies. Her experience in academia includes conducting research and teaching at the Aix-Marseille University in France, and teaching at Beijing International Studies University in China. In addition to teaching at Royal Roads University, Jiang is a full-time post-doctoral research fellow at the Peter B. Gustavson School of Business at the University of Victoria. 


Jiang earned her PhD and Master of Science at the Aix-Marseille Centre of Management Research (CERGAM) at Aix-Marseille University in France (2013, 2010). She also holds a Master of Science in Media Management from the Kedge Business School in France (2009) and a Bachelor of Arts in French Literature from the Sichuan International Studies University in China (2008).