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Bio (Ling Jiang)

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Ling Jiang


Associate Faculty


School of Business


Dr. Ling Jiang’s primary research centres on brand consciousness, consumer perception, consumption values such as Confucianism and materialism, with a focus on luxury brand and counterfeit brand consumption. With a particular interest in cross-cultural consumer behaviors, Jiang also conducts research on consumer identity and the consumer decision-making process in multicultural context. Her articles have appeared in International Marketing ReviewPsychological Reports and Canadian Journal of Administrative Sciences.


Jiang is a young scholar working in international marketing and cross-cultural consumer behavior studies. Her experience in academia includes conducting research and teaching at the Aix-Marseille University in France, and teaching at Beijing International Studies University in China. In addition to teaching at Royal Roads University, Jiang is a full-time post-doctoral research fellow at the Peter B. Gustavson School of Business at the University of Victoria. 


Jiang earned her PhD and Master of Science at the Aix-Marseille Centre of Management Research (CERGAM) at Aix-Marseille University in France (2013, 2010). She also holds a Master of Science in Media Management from the Kedge Business School in France (2009) and a Bachelor of Arts in French Literature from the Sichuan International Studies University in China (2008).