Bio (Leslie McGeough)

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Leslie McGeough


Associate Faculty




Dr. Leslie McGeough believes successful entrepreneurship involves development of an entrepreneurial mindset – a way of viewing the world in terms of opportunities to capture and challenges to overcome. She has published on entrepreneurial psychology, start-up success and failure factors and economic and social contributions of entrepreneurs. McGeough possesses a combination of academic and entrepreneurial skills and experience and is a key player in Canada’s entrepreneurial ecosystem.


McGeough is founder and CEO of GoForth Institute, which has trained more than 10,000 entrepreneurs since 2009. She is co-founder of GoRobos Inc., developers of Discover Entrepreneurship–a world-first mobile application combining gamified entrepreneurship course content with an on-board small business simulation. More than 4,000 Canadian high school students have completed this app-course. McGeough has a technology background and began her career as a systems engineer for IBM Canada. She taught entrepreneurship, new venture market research and marketing at the University of Calgary and Mount Royal University for 15 years.


McGeough holds a Bachelor of Commerce in Marketing (1984), a Master of Business Administration specializing in Entrepreneurship and New Venture Development (1994) and a PhD in Management specializing in Entrepreneurship, Small and Micro-business Development  and Corporate Strategy (1998) all from the University of Calgary.