Bio (Julie Ng)

Bio Horizontal

Julie Ng

Position

Associate Faculty

School

Communication and Culture

Summary

Julie Ng carries with her a wealth of experience in brand marketing and management in different cultures and markets. With her strong interest in people and consumer behavior, she is involved in market development and positioning, training and development, coaching and mentoring, change management, and organizational re-engineering.

Experience

Ng has led brand marketing and business development initiatives and projects at local, regional and global levels. She has developed strategies behind many award-winning campaigns for world-renowned brands in the South China and Asia-Pacific regions, while supporting the strategic function at a worldwide level. Ng has been a small business owner, a brand communication and marketing specialist, a regional strategic planner, a managing director, and a volunteer at many community-driven organizations. Her key clients have included Carlsberg, Citibank, CNN, CSL Telecommunications, Federal Express, HSBC, and Sony.

Credentials

Ng holds a Bachelor of Administration in Marketing (1989) from the University of Regina.  Her professional certifications include a Certificate in Management (2002) at the International Institute for Management Development in Switzerland, and a Certificate in Quantitative Marketing Strategies (2004) from the Richard Ivey School of Business at the University of Western Ontario.