Bio (Ingrid Kajzer-Mitchell)
Ingrid Kajzer-Mitchell co-ordinates the Faculty of Management marketing courses. Her research interests relate to marketing’s impact on society, sustainable production and consumption practices and organizational creativity. Her recent work examines barriers to change amongst marketing professionals and the role of creativity in building sustainable futures. Highlights include working with InterfaceFLOR Europe to understand and integrate sustainability into their marketing strategy and marketing operations, and contributing to Critical Marketing: Defining the field (publisher: Butterworth-Heinemann). Kajzer-Mitchell’s work has been published in Business Strategy and the Environment, Journal of Change Management and Journal of Organisational Change Management.
Prior to Royal Roads, Kajzer-Mitchell worked in the marketing department at Strathclyde University, U.K. Since 1994, she has worked as a marketing consultant organizing and facilitating sustainable marketing, design and innovation projects with various organizations including Glasgow School of Art and the Centre for Sustainable Design, U.K. Kajzer-Mitchell has taught strategic marketing, international marketing, marketing and sustainability, social marketing, corporate social responsibility and research methods using a variety of delivery approaches, including live cases, community projects, simulations, role-playing and debates.
Kajzer-Mitchell holds a PhD in marketing and a MSC in international marketing from Strathclyde University, U.K, and a MSc in European business studies from the University of Vaxjo, Sweden.