Bio (Asmâa Methqal)

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Asmâa Methqal


Associate faculty




Asmâa Methqal constantly seeks and finds ways to improve online strategies and procedures for her clients. Her work emphasizes helping entrepreneurs and businesses shift their marketing efforts to clear, strong and harmonized digital marketing strategies that truly connect with their audience while achieving the highest return on investment.


Methqal has more than 19 years of expertise on both the agency and client sides, working for various large industries to deliver innovative and customized online marketing solutions. Methqal is an executive-level, bilingual coach and consultant with a dynamic blend of marketing, branding, technology, communications, sales and technical expertise. She works with companies and non-profit organizations across North America and offers workshops on startup marketing, social media strategies and marketing evolution. Methqal also enjoys mentoring and supporting young entrepreneurs and startups with the Coast Capital Savings Innovation Centre at UVIC and Futurpreneur Canada.


Methqal holds a Master of Arts in Communications from Université du Québec à Montréal (2002) and a Master of Library and Information Science (Honours) from École des Sciences de l’Information (1999) in Morocco.