Bio (Ash Prasad)

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Ash Prasad


Canada Research Chair


School of Business


Prasad’s research adopts critical theoretical perspectives to conceptualize myriad organizational phenomena. To date, he has published over 40 journal articles and 15 book chapters, which have been variously informed by poststructuralist, postcolonial, neo-Marxist, feminist and psychoanalytic thought. His most recent book is entitled, Autoethnography and Organization Research, and he is the editor of the book, Contesting Institutional Hegemony in Today’s Business Schools. In addition to his ongoing work on entrepreneurship, gender and diversity issues in organizations and interpretive methods, Prasad is currently pursuing research on the sociology of graffiti, devalued labour and scientific misconduct, as well as reappraising academe’s responsibility to society in the wake of the political rise of right-wing extremism. His past research has generated in excess of $1.2 millions in research funding as sole or principal investigator.


Prasad has held tenured appointments at academic institutions in several different countries. In these positions, he has taught at all post-secondary stages, including having delivered courses in undergraduate, MBA and PhD programs. He has also supervised, to completion, research students at the honours, master’s, doctoral and postdoctoral levels. Prasad serves as an elected member of a divisional executive committee at the Academy of Management and sits on the editorial boards of a number of journals.


Prasad earned his PhD in Organization Studies with minors in Accounting and Sociology from York University’s Schulich School of Business. He wrote much of his doctoral dissertation as a Graduate Research Fellow at the Institute for Social and Policy Studies at Yale University. His PhD was supported by a SSHRC Doctoral Fellowship, an Ontario Graduate Scholarship and multiple other awards. He previously earned a Master of Arts in Political Studies from Queen’s University and a Bachelor of Arts (Honours) in Political Science from Simon Fraser University. He was the youngest person to graduate with an honours degree from SFU in 2004.

Selected Publications


2019     Prasad, A. Autoethnography and organization research: Reflections from fieldwork in Palestine. New York: Palgrave.

Journal Special Issues Edited

2019     Prasad, A., & Mills, A. J. Guest editors of special issue, ‘Tropes, genres, fiction: Literature and organization.’ Culture and Organization, 25(2): 83-158.

Journal Articles

2019     Fernando, D., & Prasad, A. Sex-based harassment and organizational silencing: How women are led to reluctant acquiescence in academia. Human Relations, 72(10): 1565-1594.

2019     Prasad, A., Segarra, P., & Villanueva, C. E. Academic life under institutional pressures for AACSB accreditation: Insights from faculty members in Mexican business schools. Studies in Higher Education, 44(9): 1605-1618.

2019     Prasad, A. Denying anthropogenic climate change: Or, how our rejection of objective reality gave intellectual legitimacy to fake news. Sociological Forum, 34(S1): 1217-1234.

2019     Li, E. P. H., Prasad, A., Smith, C., Gutierrez, A., Lewis, E., & Brown B. Visualizing community pride: Engaging community through photo- and video-voice methods. Qualitative Research in Organizations and Management, 14(4): 377-392.

2019     Rauf, A. A., Prasad, A., & Ahmed, A. How does religion discipline the consumer subject? Negotiating the paradoxical tension between consumer desire and the social order. Journal of Marketing Management, 35(5-6): 491-513.

2019     Thexton, T., Prasad, A., & Mills, A. J. Learning empathy through literature. Culture and Organization, 25(2): 83-90.

2019     Alvi, F. H., Prasad, A., & Segarra, P. The political embeddedness of entrepreneurship in extreme contexts: The case of the West Bank. Journal of Business Ethics, 157(1): 279-292.

Book Chapters

2019     Prasad, A., Segarra, P., & Villanueva, C. E. Situating knowledges through feminist objectivity in organization studies: Donna Haraway and the partial perspective. In R. McMurray & A. Pullen (Eds.), Rethinking culture, organization and management. New York: Routledge.

Book Reviews

2019     Prasad, A. Review of E. Lomsky-Feder & O. Sasson-Levy, Women soldiers and citizenship in Israel: Gendered encounters with the state. Gender and Society, 33(2): 329-331.

Conference Proceedings

2019     Rauf, A., & Prasad, A. Taming desire? Negotiating the complex and paradoxical tension between consumer passion and social order. In S. K. Lam, M. Giesler & X. Luo (Eds.), American Marketing Association Winter Conference Proceedings (Vol. 30) (pp. MC4-MC5). Austin, TX.