Bio (April Moi)

Bio Horizontal

April Moi


Associate Faculty


Tourism and Hospitality Management


April joined the Northern BC Tourism Association (NBCTA) in 2008, after serving as Executive Director for the Alaska Highway Community Society since 1998.  Her work included coordinating tourism and research projects and addressing issues relating to the Alaska Highway such as infrastructure, preservation of history and launching the project to commemorate the Alaska Highway as a National Historic Site of Canada. 

April’s interest in heritage and rural tourism development stems from watching her Cariboo family and their friends launch the preservation of British Columbia’s town of Barkerville in the 1950’s.  A move to Dawson City, Yukon in the late 60’s offered another view of how community members can work together to recognize a historical treasure. 

Working for NBCTA from the Fort St. John office, April helps the communities take part in Destination BC's Community Tourism Development Programs and oversees special projects. 


April earned a Master's in Tourism Management from Royal Roads University.  Studies focused on investigating the framework of themed driving routes with a long-range goal of supporting future tourism development of historic routes such as the Alaska Highway and the GoldRush Trail.  She has broadened her knowledge by serving on various Boards, including Tourism British Columbia, Board of Barkerville Historic Town, Michelle Loughery Mural Foundation and currently the Tumbler Ridge Global Geopark Society.