Bio (Amy Zidulka)

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Amy Zidulka


Assistant Professor




Dr. Amy Zidulka teaches and researches in the areas of creativity, innovation, design thinking, argumentation and management education. As an organizational researcher, she is interested in how contextual factors, such as the power dynamics within an organization, impact innovation. As an educational researcher, she explores how people engage in creative collaboration in face-to-face and virtual environments using processes like design thinking. She is the intellectual lead for Faculty of Management courses in creativity, innovation, argumentation and academic writing, with responsibility for overseeing course content and providing guidance to instructors. She is a course instructor and student advisor for the Master of Business Administration capstone Organizational Management Project, a large-scale research project in which students address an organizational challenge for a live client. Zidulka also plays an active role in mentoring new faculty members.

Zidulka is the initiator and a lead organizer of the Royal Roads Design Thinking Challenge, which has student teams from across Canada use principles of Design Thinking and Behavioral Economics to address a challenge of civic importance. She is also a founding member of the BC Design Thinking Collective. 


Zidulka began her career at Royal Roads University as an associate faculty member in 2001 and was hired as core faculty in 2003. She has taught a wide range of courses, including the MBA course Leading Innovation, Design Thinking for Corporate Social Innovation, undergraduate and graduate courses in argumentation, and the Master of Arts in Environmental Education and Communication course Learning Theory and Program Design. She has twice been awarded the MBA Professionalism and Dedication Award for the distance learning class instructor who, according to graduating students, “inspired and challenged us the most” and has been nominated for the Kelly Outstanding Teaching Award.

As a researcher, Zidulka has presented her research into workplace innovation and management education both nationally and internationally. She has published in the Journal of Management Education and in the book Designing Business and Management.

Prior to working at Royal Roads, she made her living as a professional artist, specializing in commissioned portraits of Alaskan fishing boats.


Zidulka holds a Doctor of Education in adult learning, with a focus on workplace creativity and innovation, from the University of Calgary. Her dissertation explored the advantages and challenges of introducing innovation methods into traditional organizations through observing the top management team of a publicly trading company as they engaged in formal processes of Creative Problem Solving. She holds a Master of Arts in English from the University of Victoria, a Bachelor of Arts in English and Writing from Concordia University and a Bachelor of Science in Architecture from McGill University. Outside her credentialed education, she has taken classes and programs on a variety of topics including social innovation, working effectively with Indigenous Peoples, executive coaching and dialogue processes.