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Turn up your digital IQ

August 7, 2012
By: 
Amy Dove
Tags: news

 Christine McLeod wants to increase your digital IQ.

From Axonify to Yammer and Rypple, Glassdoor to Upmo, social technology is fast replacing traditional ways of doing business and human resources professionals need to take note, says the Royal Roads University Graduate Certificate in Strategic Human Resources Management alumna.

“If your employee is unhappy with something they are going to say it and they are going to say it to a lot of people. HR needs to be able to speak the language,” she says.  “I really believe that business leaders need to increase their own personal digital IQ.”

That’s where Impact 99 comes in. Founded by McLeod and Pamela Ross, two CHRP certified HR executives, the conference is now in its second year. The interactive one-day event is designed to allow leading experts from companies such as Telus, IBM and Hyatt, and keen professionals to discuss programs and platforms and how best to use them. It is geared toward human resource professionals, c-suite executives and others interested in making the most of their workplace through practical tips and examples of best practices. This year the conference takes place in Vancouver, B.C., Oct. 2 and in Toronto, Ont., Oct. 24.

“The world of HR is changing a lot. Social media and technology are transforming every aspect of business and HR is no exception,” McLeod says. “We need to rethink all of these aspects of HR that are not always human or resourceful.”

Employees and customers are posting business reviews and salary information on Glassdoor.ca and others are taking to Twitter to share their opinions – good and bad – in real time. Processes and paper mean that some HR departments are not always efficient. Understanding the tools is as much about monitoring public opinion as it is about engaging with your employees, McLeod says, and people in charge need to know how to leverage what is out there. There are tools to allow employees to interact in real time no matter where they are located, open up transparency around questions and concerns and reward people for increasing their corporate knowledge.

A lot of people think of social media as the tools – such as Facebook or Twitter – but a social workplace goes far beyond that, McLeod says. A truly social workplace starts with a healthy level of engagement in the workplace and the tools are used to heighten the experience. In her own business, Impact People Practices, her employees work remotely and everything is done online, in real time. It’s an idea she was exposed to for the first time at Royal Roads when she joined her cohort online.

“You have people who come together with a shared interest and purpose and they all come with different background and talents to create something in real time.”

Social workplaces are not a trend, they are the way all strong businesses will operate in the near future, McLeod asserts. Attending the conference is an investment in that future, or to put it in a tweet: You want ROI. Give us 1 day. #impact 99.

You’re invited

Impact 99 is offering Royal Roads University alumni and students a special discount to attend the event in Vancouver Oct. 2 and in Toronto Oct. 24.