Royal Roads campaign featured

Stack of folded newspapers

Royal Roads University’s “Boldly Different” advertising campaign has been featured in advertising industry magazine Stimulant.

Here is an excerpt:

Victoria’s Royal Roads University has taken the minimalist approach to show a maximum numbers of ways it is “boldy different” in its latest recruitment effort.

Those include actually getting to know your profs and being “online since day one,” which makes for a particularly bold (and timely) statement amid a global pandemic that has forced many other universities to pivot to digital learning.

Read more in Stimulant.