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Students tackle real-world problems through organizational challenge

January 5, 2018

Graduate students in the School of Communication and Culture applied their in-class learning to the real world in November as part of the Organizational Communication Live Case Challenge.

In partnership with Power to Be, the Community Social Planning Council of Greater Victoria and Special Olympics BC, teams assessed organizational communications challenges and generated actionable communications plans in response.

“We believe the live case offers students the most relevant and realistic opportunity to apply their newly acquired theory, methods and practice,” says Jennifer Walinga, School of Communication and Culture professor and program head.

One team created the #SOAmazing hashtag for Special Olympics BC, which was used across social media platforms. Another team created a video for Power to Be, which highlighted a young boy’s story accessing inclusive play outdoors.

Through the challenge, students have helped more than 30 private and social profit organizations.

If you, or someone in your network, are interested in participating in our next Organizational Communication Live Case Challenge, please contact Jennifer Walinga or Barbara Collombin by February 1, 2018.