Royal Roads Students turn $67 into almost $30,000 For Local Charities

February 25, 2011

A group of 67 Bachelor of Commerce students from Royal Roads University knows what it means to make a difference while making a dollar.

Students raised $28,930 for local charities through the 12th annual Venture Challenge this month. Each team started with an investment of $1 per student and the challenge of taking a small business idea from concept to profitable reality in five weeks. All proceeds went to the charity of their choice. It was a great experience that really opened their eyes to what it takes to launch a business, says Paul Kenno, the student challenge executive director.

"We were able to raise that much money with $67 start-up capital," he says. "It comes down to the student's strong efforts."

The top earning team hosted a drop-in Yogathon and sold tickets to a choir concert to benefit B.C. Children's Hospital. Their $8,260 donation was made in the name of Molly Campbell, a local baby who is currently fighting cancer.

"Helping these charities succeed really fires up our students," says entrepreneurial management professor Geoff Archer. "This opportunity to 'do' is a vital component of a theory of adult learning which describes mature learners best integrating new knowledge through a cycle of thinking, planning, doing, and reflecting. Beyond that, it's fun, and it benefits a bunch of great causes that are meaningful to the students who chose to support them."  

Among the charities supported this year are the B.C. Children's Hospital, The David Foster Foundation The Mustard Seed Food Bank, KidSport, Make a Wish Foundation, The Heart and Stroke Foundation, the Canadian Hero Fund, The Queen Alexandria Foundation for Children, The Vancouver Island Marmot Recovery Foundation, and Big Brothers and Sisters of Victoria.

Students in the online commerce program are trying their hand at an online Venture Challenge now. Students will launch and operate a mission-driven e-commerce website for one month, from Feb. 20 to March 20, with all proceeds again going to charity. Ideas include selling recipes to raise money for The Mustard Seed Food Bank and providing an online store to purchase supplies for the Victoria SPCA.

These contests are collaboration between the Bachelor of Commerce program, Eric C. Douglass Centre for Entrepreneurial Studies and the Royal Roads chapter of Students in Free Enterprise (SIFE - RRU).

Royal Roads University was established by the Province of British Columbia in 1995 specifically to deliver quality applied and professional programs to advance professionals in the workplace. The university blends online and on-campus learning with current, real-world relevance for doctorate, graduate and undergraduate degrees, certificates, diplomas, executive, custom and continuing education.


For media queries, contact:

Communications Officer, Doug Ozeroff  250-391-2526, cel 250-812-5065