Royal Roads launches TourismU

October 26, 2012

An innovative and low-cost seminar from Royal Roads University faculty will offer tourism industry professionals a sample of how higher learning can help them analyze global trends to achieve a competitive edge.

As part of HOST 2012, the B.C. tourism and hospitality industry’s annual conference, registrants are invited to a preconference seminar called TourismU. Both events are Nov. 4 at the Vancouver Convention Centre.

“Tourism is one of the No. 1 employers in the country, yet when we talk about innovation and research and development those terms are often seen as being more relevant to oil and gas or the high-tech sector,” says Geoffrey Bird, associate professor, School of Tourism and Hospitality and TourismU facilitator. “We need more research and a higher level of sophistication in the industry.”

TourismU is a blend of online learning and a face-to-face session to engage participants in a conversation about how to make the industry stronger. Leading up to the event, participants have access to discussions and reference materials via the university’s online learning site. TourismU is open to both conference delegates and non-delegates; the cost is $75.

TourismU consists of three sessions. Bird will give the plenary address covering new innovations from across Canada as well as the Middle East and the Asia-Pacific region. Two breakout sessions include a talk on the value of social media storytelling by Brian White, director of the School of Tourism and Hospitality; and a discussion of corporate hotel strategy with Bill Lewis, general manager of the Magnolia Hotel in Victoria and associate faculty at Royal Roads.

As part of the School of Tourism and Hospitality Management, Royal Roads University offers a master’s degree, the first of its kind in Canada’s tourism and hospitality education system. The MA in Tourism Management is offered in two formats: a 12-month on-campus model (with an optional internship of up to six months) and a 27-month blended learning model.


For media queries, contact:

Susan Down, communications officer

Phone 250.391.2600 ext. 4536, cell 250.466.4050,

For more information contact: Dr. Geoffrey Bird, associate professor, School of Tourism and Hospitality

Phone 250.391.2600 ext. 4179,