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Royal Roads unveils new brand

June 6, 2012
Academica
Article Source: Read the Original Article

Yesterday Royal Roads University revealed its new brand, which speaks to the university's unique points of difference. The new logo rebuilds the image of the famous Hatley Castle Turret using colourful pixels, which then shift into a bold foundation. The new tagline -- Life.Changing -- speaks to the Royal Roads experience. The university will roll out a multimedia advertising campaign over the next 2 months.