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RRU in the Media
Finding success beyond the bottom line
Here is an excerpt:
“Sjoberg began offering swimming and biking camps for kids in 1986, with a focus on building self-esteem as much as teaching life skills. Along the way, she’s built a strong charitable component to her business by partnering with nonprofits such as KidSafe and local neighbourhood houses to offer free programming for inner city kids. With programs operating in 58 different locations in Canada and the U.S., Sjoberg says getting an MBA helped build her confidence and sharpen the managerial and research skills necessary to grow her business with integrity.”