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Don’t call them entitled: How to connect with Gen Y

January 21, 2015
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Prof. Carolin Rekar Munro discusses working with Gen Ys and her new book, Managing the New Generation: A practical guide for understanding and meeting workplace expectations of Generation Y, on C-FAX.

“This is the most entrepreneurial generation of any of the generational cohorts that we see,” she says. “Their initial interest is developing a career that is entrepreneurial. Starting up their own business in the community. So we’ve got this challenge as established organizational leaders to attract Gen Y to our organizations. And not only attract them; how do we engage them and retain them in our organizations?”

Rekar Munro answers this question and more in her interview with host Mark Brennae.

Listen to the interview at 6:20.