TRMN505: Strategic Tourism Marketing
Examines the current and pragmatic aspects of the strategic marketing of tourism with an emphasis on new internet-based opportunities and challenges for businesses and destinations. The impact of experiential vs. traditional marketing methods is analysed. Customer profiling and traditional and e-distribution channels are investigated including images, messages and with a lens to optimize limited resources. Students will challenge current assumptions and reflect on their own practice and experience as they make decisions on how to effectively connect with tourism products, destinations, and evolving customer expectations.
General Studies Offerings
General studies courses may be eligible for internal transfer credit into their related programs.
|Start Date||End Date||Tuition (Domestic)||Delivery|
|February 13, 2018||May 4, 2018||$2170.83||On Campus|
|May 14, 2018||July 13, 2018||$2170.83||Online|
|February 13, 2019||May 3, 2019||TBD||On Campus|
|May 13, 2019||July 12, 2019||TBD||Online|