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STNL411: Consumer Behaviour and Culture

Course Description

Examines relevant theories and models of consumer behaviour and latest thinking in consumer research and how it informs marketing decision-making. This course seeks to help students to develop a broader multicultural view of consumption, beyond the act of buying. It seeks to develop students’ ability to understand how products, services and consumption activities contribute to, and shape our social experiences.

Course Credits

  • 3.00