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PCOM633: Strategic Communication Management

Course at a glance

Next Start Date

October 10, 2017

Subject Level

Graduate

Course Description

Explores effective management of external communication programs in a business context. Reference is made to the linkages between all major communication efforts, including marketing and advertising; however the emphasis of the course is on public relations, stakeholder relations, and corporate communication. The course focuses on the requisite skill set of corporate communication managers, including reputation management, crisis management and strategic communication planning. Current trends, such as the use of social media, are highlighted. The course is delivered through a combination of case studies, in-class exercises and lectures designed to provide an opportunity for applying learnings through realistic scenarios and role playing.

Course Credits

  • 3.00

General Studies Offerings

General studies courses may be eligible for internal transfer credit into their related programs.

Start Date End Date Tuition (Domestic) Delivery
June 26, 2017 August 27, 2017 $2086.67 Online
October 2, 2017 December 10, 2017 TBD Online
October 10, 2017 December 24, 2017 TBD Blended
January 2, 2018 April 8, 2018 TBD On Campus
May 14, 2018 July 29, 2018 TBD Blended
June 25, 2018 August 26, 2018 TBD Online
October 1, 2018 December 9, 2018 TBD Online
October 9, 2018 December 23, 2018 TBD Blended
January 7, 2019 April 14, 2019 TBD On Campus