PCOM633: Strategic Communication Management
Explores effective management of external communication programs in a business context. Reference is made to the linkages between all major communication efforts, including marketing and advertising; however the emphasis of the course is on public relations, stakeholder relations, and corporate communication. The course focuses on the requisite skill set of corporate communication managers, including reputation management, crisis management and strategic communication planning. Current trends, such as the use of social media, are highlighted. The course is delivered through a combination of case studies, in-class exercises and lectures designed to provide an opportunity for applying learnings through realistic scenarios and role playing.
General Studies Offerings
General studies courses may be eligible for internal transfer credit into their related programs.
|Start Date||End Date||Tuition (Domestic)||Delivery|
|June 26, 2017||August 27, 2017||$2086.67||Online|
|October 2, 2017||December 10, 2017||$2196.67||Online|
|October 10, 2017||December 24, 2017||$2125.83||Blended|
|January 2, 2018||April 8, 2018||$2125.83||On Campus|
|May 14, 2018||July 29, 2018||$2125.83||Blended|
|June 25, 2018||August 26, 2018||$2125.83||Online|
|October 1, 2018||December 9, 2018||TBD||Online|
|October 9, 2018||December 23, 2018||TBD||Blended|
|January 7, 2019||April 14, 2019||TBD||On Campus|