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PCOM633: Strategic Communication Management

Course at a glance

Next Start Date

January 2, 2018

Subject Level

Graduate

Course Description

Explores effective management of external communication systems and processes in an organizational context. Reference is made to the linkages between all major communication efforts, including engagement, marketing and advertising; however, the emphasis of the course is on public relations, stakeholder relations, and corporate communication. The course focuses on the requisite skill set of corporate communication leaders, including reputation management, crisis management and strategic communication planning. Current trends, such as the use of social media channels, are highlighted. The course is delivered through a combination of case studies, experiential exercises, and interactive lectures designed to provide an opportunity to apply learnings through realistic scenarios and role playing.

Course Credits

  • 3.00

General Studies Offerings

General studies courses may be eligible for internal transfer credit into their related programs.

Start Date End Date Tuition (Domestic) Delivery
January 2, 2018 April 8, 2018 $2125.83 On Campus
May 14, 2018 July 29, 2018 $2125.83 Blended
June 25, 2018 August 26, 2018 $2125.83 Online
October 1, 2018 December 9, 2018 TBD Online
October 9, 2018 December 23, 2018 TBD Blended
January 7, 2019 April 14, 2019 TBD On Campus
May 27, 2019 August 4, 2019 TBD Blended
September 30, 2019 December 8, 2019 TBD Online