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PCOM530: Strategic Digital Communication

Course at a glance

Next Start Date

January 7, 2019

Subject Level

Graduate

Course Description

Provides practical and strategic knowledge of current trends in digital communication and the continued impact of those trends on social interaction. Explores how to harness digital communication for stakeholder engagement (media, investor, public, government) and other organizational purposes. Includes the implications of social media for communication management and interactions with stakeholders, and an overview of the processes, policies, and methodologies to effectively use social media. Includes case studies or discussions on various types of stakeholder engagement, including crowd sourcing, collaboration and open media, as well as issue and reputation management.

Course Credits

  • 3.00

General Studies Offerings

General studies courses may be eligible for internal transfer credit into their related programs.

Start Date End Date Tuition (Domestic) Delivery
January 7, 2019 March 10, 2019 TBD Online
May 27, 2019 August 11, 2019 TBD Blended
October 21, 2019 December 22, 2019 TBD Blended
January 6, 2020 March 8, 2020 TBD Online