PCOM530: Strategic Digital Communication

Course at a glance

Next Start Date

May 27, 2019

Subject Level

Graduate

Course Description

Introduces students to communication in the digital landscape. Distinguishes between digital and traditional/analog media and how a strong strategic communication must include elements of both to be effective. Helps students identify the advantages, shortcomings and risks of digital communication, and the significance of evaluating and reporting the impact of digital communication. Includes case studies, discussion forums for collaborative learning, an exercise drawn from the corporate world where students must convince cynical senior management about the need for and value of digital communication, and a team effort to develop a well-rationalized digital communication campaign plan.

Course Credits

  • 3.00

General Studies Offerings

General studies courses may be eligible for internal transfer credit into their related programs.

Start Date End Date Tuition (Domestic) Delivery
May 27, 2019 August 11, 2019 TBD Blended
October 21, 2019 December 22, 2019 TBD Blended
January 6, 2020 March 8, 2020 TBD Online
May 25, 2020 August 2, 2020 TBD Online
October 19, 2020 December 20, 2020 TBD Blended
January 4, 2021 March 7, 2021 TBD Online