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PCOM520: Leveraging Social Media

Course at a glance

Next Start Date

January 8, 2018

Subject Level

Graduate

Course Description

Explores how to harness social media for stakeholder engagement and other organizational purposes. Includes clarifying the attributes of social media and its impact on the relationship between the organization and its stakeholders, the implications of social media for communication management and interactions with stakeholders, and an overview of the processes, policies, and methodologies to effectively use social media. Includes case studies or discussions on various types of stakeholder engagement, including crowd sourcing, collaboration and open media, as well as issue management and reputation, and social media use in non-profit, government, and for-profit sectors. Takes a strategic perspective (planning and integration with other communication activities) rather than a tactical perspective (how to write for social media, create a blog, etc.).

Course Credits

  • 3.00

General Studies Offerings

General studies courses may be eligible for internal transfer credit into their related programs.

Start Date End Date Tuition (Domestic) Delivery
January 8, 2018 March 18, 2018 $2196.67 Online
May 14, 2018 July 29, 2018 $2125.83 Blended
October 9, 2018 December 23, 2018 TBD Blended
January 7, 2019 March 17, 2019 TBD Online
May 27, 2019 August 4, 2019 TBD Blended