IICS570: Public Affairs and Advocacy
This course introduces students to the role that lobbying and advocacy play in influencing governmental decision-making. It explores both the theories and practice of lobbying with a focus on strategies and activities of effective public affairs and advocacy campaigns. It also provides both a clear understanding of the key government stakeholders and their role in policy decisions and the evolving frameworks that regulate a lobbyist’s activities. Prerequisite: PCOM 633 Strategic Communication Management.