Main Menu

IHMN550: Research Methodology

Course at a glance

Next Start Date

April 17, 2017

Subject Level

Graduate

Course Description

Provides a practical, applied, solutions-based approach to tourism and hospitality research. Students gain a broad understanding of qualitative and quantitative research methods and design, ethics, validity and reliability, and data collection and analysis. Accessing and critically evaluating existing research, with an emphasis on marketing research, is reviewed so that learners are can determine when it is appropriate to be a consumer of secondary research and when it is advisable to invest in primary research.

Course Credits

  • 3.00

General Studies Offerings

General studies courses may be eligible for internal transfer credit into their related programs.

Start Date End Date Tuition (Domestic) Delivery
April 17, 2017 June 9, 2017 $2172.50 Blended
May 15, 2017 August 4, 2017 $2172.50 On Campus
April 16, 2018 June 8, 2018 TBD Blended
May 14, 2018 August 3, 2018 TBD On Campus