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IHMN550: Research Methodology

Course at a glance

Next Start Date

April 15, 2019

Subject Level

Graduate

Course Description

Provides a practical, applied, solutions-based approach to tourism and hospitality research. Students gain a broad understanding of qualitative and quantitative research methods and design, ethics, validity and reliability, and data collection and analysis. Accessing and critically evaluating existing research, with an emphasis on marketing research, is reviewed so that learners are can determine when it is appropriate to be a consumer of secondary research and when it is advisable to invest in primary research.

Course Credits

  • 3.00

General Studies Offerings

General studies courses may be eligible for internal transfer credit into their related programs.

Start Date End Date Tuition (Domestic) Delivery
April 15, 2019 June 7, 2019 TBD Online
May 13, 2019 August 2, 2019 TBD On Campus
April 13, 2020 June 5, 2020 TBD Blended
May 11, 2020 July 31, 2020 TBD On Campus