IHMN441: Tourism Entrepreneurship
Introduces the field of entrepreneurship and the role that it plays in the tourism industry. Focuses on the development of the entrepreneurial process. Explores the critical tasks of feasibility analysis, industry and market analysis, financing, operations planning and communications. Exposes students to entrepreneurs and their real-life lessons. The major project for the course will be the development of a comprehensive business plan, delivered in both written and oral presentation forms.