IHMN413: Destination Management and Marketing
Analyses the role, structure, and policies of destination and marketing management organizations at the local, regional, and national levels. Assesses and evaluates stakeholder and infrastructure issues in creating a sustainable tourism destination. Reviews international marketing concepts, and builds capabilities for research and interpretation of data. Addresses the motivations of tourists in the selection of destinations.
General Studies Offerings
General studies courses may be eligible for internal transfer credit into their related programs.
|Start Date||End Date||Tuition (Domestic)||Delivery|
|April 15, 2019||May 24, 2019||TBD||On Campus|