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IHMN413: Destination Management and Marketing

Course at a glance

Next Start Date

April 16, 2018

Subject Level


Course Description

Analyses the role, structure, and policies of destination and marketing management organizations at the local, regional, and national levels. Assesses and evaluates stakeholder and infrastructure issues in creating a sustainable tourism destination. Reviews international marketing concepts, and builds capabilities for research and interpretation of data. Addresses the motivations of tourists in the selection of destinations.

Course Credits

  • 3.00

General Studies Offerings

General studies courses may be eligible for internal transfer credit into their related programs.

Start Date End Date Tuition (Domestic) Delivery
April 16, 2018 May 25, 2018 TBD On Campus