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IHMN335: Special Events Management

Course Description

Reviews and assesses the role of events development and management in global tourism. Analyzes their impact as a tourism and economic driver for destinations. Addresses event administration, design, marketing, operations and risk. Examines event management functions and the integration of these roles into the events management team. Applies the course learning by developing and producing a “real world” event.

Course Credits

  • 3.00