COMM392: Communication Planning and Stakeholder Engagement

Course Description

Introduces students to the theory and practice of strategic communication planning and focuses on methods used in professional communication practice as well as stakeholder engagement. Examines strategic communication as an emerging practice bridging fields such as public relations, organizational communications, marketing communications, and includes stakeholder engagement. Equips students to evaluate an organization’s communication needs and devise a strategic communication plan to help reach organizational goals within contextual constraints.

Course Credits

  • 3.00