Strategic Tourism Marketing

Course Description:

TRMN 505: Examines the current and pragmatic aspects of the strategic marketing of tourism with an emphasis on new internet-based opportunities and challenges for businesses and destinations. The impact of experiential vs. traditional marketing methods is analysed. Customer profiling and traditional and e-distribution channels are investigated including images, messages and with a lens to optimize limited resources. Students will challenge current assumptions, reflect on their own practice and experience as they make decisions on how to effectively connect with tourism products, destinations, and evolving customer expectations. (3 credits)