Despite the fact that the World Wide Web has been around for years, inappropriate and ineffective writing still diminishes its impact and usefulness. Writing for the Web definitely requires a different style and structure. For people used to writing for print production, this entails a shift in perspective – from telling a story from beginning to end to something akin to peeling a onion to reveal the layers of detail. Learning to structure your writing in an appropriate way is part of the secret of effective web writing. The other is adapting an appropriate style for this genre. Learners will work with their own website content. Upon registration, they will complete a brief survey to ensure that the course is tailored to their level of experience and expertise.
Who Should Attend?
- Those who write or aspire to write web content
Topics:
- What’s so special about the web?
- Lessons for writers
- What’s your website for?
- Who’s your website for?
- How do you organize it?
- Language of the web
- Writing for the web
- Putting it into practice
Learning Outcomes:
- Understand why writing for the web really is different than writing for print
- Take these new writing skills and use them with confidence to create and improve web content
Facilitator: Fiona Prince has been delivering communications-related training to groups and individuals for over fifteen years in both the public and private sector. Fiona helps people increase their productivity by helping them to understand how miscommunication gets in the way of getting important things done. She does this with proven communication tools such as customized workshops, team-building sessions, individual coaching and personality assessments. She has Bachelor of Fine Arts in Theatre from the University of Victoria, a Masters of Arts in Applied Communication from Royal Roads University, and a Keirsey Temperament Theory Certification from Synergy Leaders, LLC.